Dedicated Digital Advertising & Media Buying

GB Partners Agency operates as a focused, hands-on digital advertising practice. Campaigns are planned, launched, and managed directly; without layers, account handoffs, or junior teams in the middle.

Clients work with a single media manager responsible for strategy, execution, optimization, and reporting from start to finish. The result is tighter campaigns, faster adjustments, and clear accountability.

This model is intentional: fewer moving parts, more control, and performance-driven delivery.

What You Get

Designed and managed paid digital advertising campaigns built to generate measurable traffic and engagement. Each campaign is structured, monitored, and optimized personally, with decisions made in real time based on performance; not templates or preset packages.

The focus is simple:

  • Put ads in front of the right audience
  • Control spend and delivery
  • Drive qualified clicks
  • Report results clearly

Why Work With GB Partners Agency

Purposeful Media Buying

Campaigns are placed on established, high‑quality digital advertising platforms and actively managed throughout their lifecycle. Budgets, bids, and targeting are adjusted based on performance—not guesswork—to ensure ads reach the right audience at the right time.

The goal is not volume for its own sake, but efficient delivery that produces meaningful clicks and engagement.

Tailored, Targeted Digital Marketing

Deliver your message to the right person at the right time with our product solutions

Advertising Solutions:

Paid Social Advertising (Meta: Facebook & Instagram)

Digital advertising campaigns placed across Meta’s Facebook and Instagram platforms to reach broad audiences with precise targeting and controlled delivery.

Best suited for:

  • Awareness and outreach campaigns
  • Audience development and retargeting
  • Program or initiative promotion
  • B2B and interest-based targeting

What's Included:

  • Audience and interest targeting setup
  • Geographic delivery controls
  • Image and video ad formats
  • CPC and conversion-focused optimization
  • Traffic and delivery reporting

LinkedIn Sponsored Content & Lead Generation Ads

Professional audience campaigns using LinkedIn sponsored content and CPC ads to drive qualified engagement and one-click lead capture.

Best suited for:

  • B2B and professional outreach
  • Lead generation initiatives
  • Industry, job title, or role-based targeting
  • Structured follow-up campaigns

What's Included:

  • Sponsored feed campaign setup
  • LinkedIn Lead Generation configuration
  • Professional demographic targeting
  • CPC-based bidding and budget control
  • Ongoing optimization and reporting

Relationship-Building Ad Formats

Multi-format campaigns designed to build familiarity and trust through repeated exposure using video, imagery, and written messaging.

Best suited for:

  • Long-term awareness campaigns
  • Retargeting and audience nurturing
  • Brand or program reinforcement
  • Sequential messaging strategies

What's Included:

  • Video, image, and text-based ad formats
  • CPC-driven delivery and pacing
  • Retargeting-ready campaign structure
  • Audience engagement optimization
  • Performance and delivery reporting

Geo-Specific & Audience-Targeted Campaigns

Digital campaigns designed to reach defined geographic areas or audience segments with precision.

Best suited for:

  • Local or regional outreach
  • Event or initiative promotion
  • Location-based messaging
  • Clearly defined audience criteria

What's Included:

  • Geo-targeting and audience configuration
  • Platform-specific campaign setup
  • Budget pacing and delivery controls
  • Active monitoring and optimization
  • Performance and traffic reporting

Pay-Per-Click (PPC) Search Advertising

Search-based digital advertising designed to capture high-intent traffic when people are actively looking for information.

Best suited for:

  • Program or initiative awareness
  • Time-bound campaigns
  • Information-driven audiences
  • Measurable traffic goals

What's Included:

  • Campaign strategy and structure
  • Keyword research and targeting
  • Ad placement and activation
  • Budget pacing and bid management
  • Performance and traffic reporting

Lead Nurture Campaigns (Email & SMS)

Ongoing digital campaigns designed to engage, educate, and follow up with leads over time using coordinated email and SMS messaging.

These campaigns focus on maintaining momentum after initial interest, reinforcing key messages, and guiding prospects toward a defined action.

Best suited for:

  • Lead follow-up and retention
  • Referral and re-engagement initiatives
  • Multi-touch outreach strategies
  • Campaigns requiring repeated exposure

What's Included:

  • Email and SMS campaign structure
  • Message sequencing and delivery timing
  • Audience segmentation and targeting
  • CPC or list-based delivery (as applicable)
  • Engagement and delivery reporting

Internal Communications Campaigns (Email & SMS)

Internal digital communication campaigns designed to deliver timely, consistent messages to existing employees, members, or stakeholders.

These campaigns support announcements, program launches, and internal initiatives by ensuring information is delivered clearly and reliably across email and SMS channels.

Best suited for:

  • Employee or member announcements
  • Referral program launches
  • Internal initiatives and updates
  • Time-sensitive organizational communications

What's Included:

  • Email and SMS message delivery setup
  • Distribution list segmentation
  • Campaign scheduling and pacing
  • Message coordination across channels
  • Delivery and engagement reporting

Job Board & Sponsored Job Campaigns

Targeted job promotion campaigns designed to increase visibility and traffic for open positions using job boards and sponsored job placements.

These campaigns highlight roles to relevant audiences, improve exposure in competitive markets, and drive qualified traffic to job listings or application pages.

Best suited for:

  • Hard-to-fill or time-sensitive positions
  • High-visibility hiring initiatives
  • Competitive labor markets
  • Roles requiring increased reach and awareness

What's Included:

  • Job board and platform placement strategy
  • Sponsored job listing setup
  • Audience and location targeting (as applicable)
  • Budget pacing and delivery controls
  • Active monitoring and optimization

Event & Location-Based Marketing Campaigns

Time-bound digital advertising campaigns designed to support on-site teams at specific locations or third-party events by reaching attendees before, during, or immediately after the event.

These campaigns increase visibility, encourage in-person interaction, and direct audiences to designated content while interest is highest.

Best suited for:

  • Career fairs and college events
  • Conferences, expos, and public events
  • On-site outreach or “street team” activations
  • Short-duration, high-impact initiatives

What's Included:

  • Location-based and time-bound campaign setup
  • Audience delivery aligned to event timing
  • Platform-specific ad placement configuration
  • CPC-based budget pacing and controls
  • Active monitoring during the campaign window

Landing Page & Campaign Destination Support

Campaign-focused destination support to ensure traffic from ads is directed to clear, functional, and goal-aligned landing pages.

This service focuses on enabling campaigns—not full website redesigns—so visitors have a clear next step when they arrive.

Best suited for:

  • Paid media campaigns requiring a dedicated destination
  • Event, referral, or program promotion
  • Lead capture or information-driven initiatives
  • Time-bound or single-purpose campaigns

What's Included:

  • Campaign-specific landing page setup or refinement
  • Message alignment between ads and destination
  • Call-to-action and flow optimization
  • Basic form or contact integration (as applicable)
  • Pre-launch review for usability and clarity

Conversion Tracking & Analytics Setup

Campaign measurement setup to track clicks, conversions, and key engagement actions across advertising platforms.

This ensures performance data is accurate and usable, allowing campaigns to be optimized and reported with clarity.

Best suited for:

  • Campaigns with defined actions or outcomes
  • Paid media requiring performance optimization
  • Organizations needing transparent reporting
  • Multi-channel campaigns

What's Included:

  • Conversion and event tracking configuration
  • Platform analytics setup and validation
  • Click and engagement tracking alignment
  • Pre-launch testing and verification
  • Performance measurement reporting support

Lead Capture & Engagement Solutions (QR & Digital Touchpoints)

Custom lead capture and engagement setups designed to convert interest into action using QR codes, mobile-friendly forms, and digital touchpoints.

These solutions support campaigns by making it easy for audiences to engage, submit interest, or access targeted content.

Best suited for:

  • Events and on-site activations
  • Street teams and outreach efforts
  • Referral and interest capture campaigns
  • Campaigns requiring quick audience action

What's Included:

  • QR code generation and destination setup
  • Mobile-friendly lead capture pages or forms
  • Campaign-specific engagement flows
  • Optional signage or placement coordination guidance
  • Lead capture and interaction reporting

Reputation & Local Presence Campaigns (Reviews & Listings)

Digital campaigns designed to support local visibility and reputation by encouraging customer feedback and managing review-driven engagement.

These campaigns help physical locations and service providers improve discoverability and credibility through structured review and listing support.

Best suited for:

  • Physical locations and storefronts
  • Restaurants and service providers
  • Organizations reliant on local search visibility
  • Customer feedback and review initiatives

What's Included:

  • Google Business Profile support and optimization
  • Review generation campaign setup
  • Rating-based engagement flows
  • Customer response and escalation guidance
  • Visibility and engagement reporting

Ad Creative Adaptation & Formatting (Not Design)

Preparation and formatting of client-provided creative assets to meet platform requirements and ensure smooth ad delivery.

This service focuses on technical readiness and platform compliance—not creative concept or design work.

Best suited for:

  • Clients supplying their own creative assets
  • Multi-platform advertising campaigns
  • Video, image, or copy-based ads
  • Campaigns requiring platform approval efficiency

What's Included:

  • Asset formatting for platform specifications
  • File sizing, aspect ratio, and placement adjustments
  • Platform compliance checks
  • Ad submission readiness support
  • Troubleshooting for rejected or flagged assets

In-House Ad Creative Production (Brand-Guided)

Campaign-specific ad creative produced in-house using client-provided brand guidelines, messaging frameworks, and approved visual standards.

This option is designed for clients who need ads built for deployment, without engaging a full creative agency or extended design process.

Best suited for:

  • Clients without ready-to-use ad assets
  • Campaigns requiring quick turnaround
  • Brand-guided, execution-focused advertising
  • Multi-platform ad deployments

What's Included:

  • Ad creative built to platform specifications
  • Use of client brand guidelines and approved assets
  • Image, video, and copy-based ad formats (as applicable)
  • Platform compliance and delivery readiness
  • Revision rounds limited to scope defined per campaign

Campaigns are managed start to finish by the same media manager. There is no handoff between strategy, execution, and optimization.

How Campaigns Are Managed

1

Campaign Alignment

Objectives, timelines, targeting parameters, and budget are confirmed before launch.

2

Setup & Launch

Ad platforms are configured, campaigns are structured, and delivery is initiated.

3

Active Management

Campaigns are monitored regularly, with adjustments made to improve efficiency and performance.

4

Reporting

Clear reporting is provided on clicks, delivery, and traffic metrics.

One manager. One set of decisions. No disconnects.

How Campaign Budgeting Works

Campaign pricing reflects the total cost to plan, place, and manage the advertising for the defined campaign period.

Budgets are determined by factors such as:

  • Campaign duration
  • Target audience size and location
  • Platform selection
  • Delivery expectations

Estimated performance ranges are projections based on historical data and market conditions. Actual delivery may vary depending on competition, timing, and audience behavior.

What to Expect in Your Estimate

Your estimate will list each campaign as its own line item, including:

  • Campaign description and dates
  • Estimated delivery ranges
  • Any required client-provided assets or inputs

This approach keeps campaign purchasing simple and avoids unnecessary complexity.

If you have questions about campaign structure or scope before requesting a quote, those can be addressed upfront.

Request Your Quote

Transform your advertising efforts into measurable success.